Hello Housing is a fast-paced, energetic, entrepreneurial organization committed to making lasting social change. We enjoy using our diverse backgrounds, skills and networks to solve tough social problems.


Non-Voting Officers
of the Board

Mick Vergura, Treasurer
John Curro
Mardie Oakes
Jennifer Duffy

Matt Franklin joined MidPen Housing Corporation as President and CEO in 2008 from an appointed post as Executive Director of the San Francisco’s Mayor’s Office of Housing where he coordinated all City housing policy and oversaw the financing for 3,500 new affordable rental units and the compliance monitoring for 24,000 existing affordable units. Matt’s previous roles include Director of California’s Department of Housing and Community Development where he was the Governor’s lead housing policy advisor; VP of Emerging Markets for Wells Fargo Home Mortgage; and senior positions at the HUD under President Clinton. Matt currently serves on the Board of the National Housing Trust, the California Housing Consortium and the Non-Profit Housing Association of Northern California. Matt received his MPP from the Kennedy School at Harvard University and his bachelor’s in political science from Colgate University. He also attended the London School of Economics and Political Sciences.


Rick Jacobus, a national expert in inclusionary housing and affordable homeownership, is the principal of Street Level Urban Impact Advisors. He serves as a strategic advisor to Grounded Solutions Network, a national initiative focused on building more inclusive communities. Rick served as an F.B. Heron Foundation Joint Practice Fellow at CoMetrics, was previously a partner in Burlington Associates in Community Development and a visiting fellow at the Lincoln Institute for Land Policy. He has also served as a lecturer at UC Berkeley and a senior program officer for the Local Initiatives Support Corporation. Rick is the author of Inclusionary Housing: Creating and Maintaining Equitable Communities published by the Lincoln Institute for Land Policy and numerous other landmark publications. He has a Bachelors degree from Oberlin College and a Masters of City Planning degree from UC Berkeley.


Dan represents developers, property owners, technology companies, startups, investors, family-owned partnerships, landlords, tenants, homebuilders, lenders and other businesses in transactional real estate matters. Dan’s primary practice areas are commercial real estate and commercial finance. He has broad experience in acquisitions, sales, leasing, subleasing, development, construction, 1031 exchanges, formation of limited liability companies and partnerships, and commercial debt financing and real estate workout transactions, including real estate secured and personal property secured transactions and workouts. Dan is a graduate of the University of Oregon where he did his undergraduate studies and the University of Texas at Austin School of Law. Dan has been named one of Northern California Top 100 Super Lawyers, as designated by American Lawyer Magazine and San Francisco Magazine.


Elisa is the pioneer of Experience Engineering, a next generation ‘design thinking’ methodology credited with infusing reliability into the innovation process. Organizations turned to Elisa and her teams of brand, product, environment and service designers when they needed to generate ‘future proof’ growth. These innovations sit inside our pockets, bodies, hospitals, cars, and data centers and have generated billions in revenue. Elisa is an internationally recognized leader at the intersection of technology innovation and brand design. Elisa lectures at Stanford University and speaks regularly at innovation summits such as CES, SXSW, DENT and TNW, advancing more rigorous paradigms for innovation and growth. She is currently writing a book exploring decision-making in innovative environments titled, “How do you know?” She also serves on numerous local and national nonprofit boards.


Tom Casey has over 20 years of experience in affordable homeownership, mortgage finance, property management, constrution and real estate development. He is a VP of Real Estate Development with Dogtown Development Company where he develops residential projects, primarily in Oakland. Prior to this, Tom served as a VP of HomeBricks (the predecessor to Hello Stewardship) where he oversaw strategic, operational and IT responsibilities for the organization’s administrative, marketing and lending services. Tom has a Bachelors degree in Music and History from Stanford University and an MFA in Classical Performance. He is a licensed real estate broker and general contractor.


Matt Franklin, President of MidPen and Hello Housing board president, believes everyone deserves quality, affordable housing.

Michelle is a proud new homeowner who purchased a Hello Housing NSP home in San Lorenzo.

Board Member Rick Jacobus is a national expert using data, not anecdote, to design more impactful affordable homeownership programs.

Mardie Oakes, President, blends finance, design and development to make places people thrive.

Jennifer Duffy, Vice President, turns opportunity into action with the Hello Housing team.

Apple lives in a new type of housing made possible by Senate Bill 962, sponsored by former Senate pro Tem Darrell Steinberg.

Larry shares a duplex with two housemates in an innovative residential program called the Family Teaching Model.

Tien is a proud new owner of an affordable home in Newark, as well a box full of tools to make home repairs easy.

Matt Warner, Program Director for Hello Stewardship, makes affordable homeownership happen.